CI
"Shaping a healthier tomorrow"
Introduction to OCI TerraSus branding guidelines
Introduction to OCI TerraSus branding guidelines

CI
"Shaping a healthier tomorrow"
Introduction to OCI TerraSus branding guidelines

Concept behind the logo
The CI of OCI TerraSus visualizes the image of a “For A Greener Tomorrow” that marches towards a sustainable chemical company. In brand storytelling, sustainability also conveys accountability, innovation, and long-term vision, values that resonate strongly with ESG (Environmental, Social, Governance) standards.
The CI of OCI TerraSus visualizes the image of a “For A Greener Tomorrow” that marches towards a sustainable chemical company. In brand storytelling, sustainability also conveys accountability, innovation, and long-term vision, values that resonate strongly with ESG (Environmental, Social, Governance) standards.
The CI of OCI TerraSus visualizes the image of a “For A Greener Tomorrow” that marches towards a sustainable chemical company. In brand storytelling, sustainability also conveys accountability, innovation, and long-term vision, values that resonate strongly with ESG (Environmental, Social, Governance) standards.
Formerly known as OCIM Sdn Bhd, our roots lie in advancing sustainable energy as part of the global OCI Holdings vision, powering a greener future through high-purity polysilicon and clean technologies…
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Formerly known as OCIM Sdn Bhd, our roots lie in advancing sustainable energy as part of the global OCI Holdings vision, powering a greener future through high-purity polysilicon and clean technologies…
Read more

Formerly known as OCIM Sdn Bhd, our roots lie in advancing sustainable energy as part of the global OCI Holdings vision, powering a greener future through high-purity polysilicon and clean technologies…
Read more


Terra
Terra—earth. Foundation for eco-conscious values. Often symbolizes the planet, nature, or groundedness. Commonly used in names related to sustainability, agriculture, eco-innovation, and global unity.
Terra—earth. Foundation for eco-conscious values. Often symbolizes the planet, nature, or groundedness. Commonly used in names related to sustainability, agriculture, eco-innovation, and global unity.
Terra—earth. Foundation for eco-conscious values. Often symbolizes the planet, nature, or groundedness. Commonly used in names related to sustainability, agriculture, eco-innovation, and global unity.

Sus
Sustainability. The practice of meeting present needs without compromising the ability of future generations to meet their own needs.
Sustainability. The practice of meeting present needs without compromising the ability of future generations to meet their own needs.
Sustainability. The practice of meeting present needs without compromising the ability of future generations to meet their own needs.



Horizontal variation
Primary Logo
The main logo is one that combines the OCI brand-mark and TerraSus together. To be used in major media distributions.



Vertical variation
Secondary Logo
The secondary logo is used for minor media distributions where full visibility of the main logo might not be visible.
Colours
Colour is an important element in image-building. Since the use of colors beyond regulations may distort the corporate image of OCI Holdings and reduces communication effect, extreme care is needed. CI color is arranged to ensure that CMYK mode used for printing and RGB for digital work can be displayed effectively in each medium. Caution is needed in using them.
Colour is an important element in image-building. Since the use of colors beyond regulations may distort the corporate image of OCI Holdings and reduces communication effect, extreme care is needed. CI color is arranged to ensure that CMYK mode used for printing and RGB for digital work can be displayed effectively in each medium. Caution is needed in using them.
Colour is an important element in image-building. Since the use of colors beyond regulations may distort the corporate image of OCI Holdings and reduces communication effect, extreme care is needed. CI color is arranged to ensure that CMYK mode used for printing and RGB for digital work can be displayed effectively in each medium. Caution is needed in using them.
CMYK 5/100/90/0
RGB 255/0/0
HEX #F4020C
CMYK 5/100/90/0
RGB 255/0/0
HEX #F4020C
CMYK 5/100/90/0
RGB 255/0/0
HEX #F4020C
CMYK 19/2/0/61
RGB 104/118/131
HEX #687683
CMYK 19/2/0/61
RGB 104/118/131
HEX #687683
CMYK 19/2/0/61
RGB 104/118/131
HEX #687683
CMYK 100/100/100/100
RGB 0/0/0
HEX #000000
CMYK 100/100/100/100
RGB 0/0/0
HEX #000000
CMYK 100/100/100/100
RGB 0/0/0
HEX #000000
CMYK 3/78/99/0
RGB 234/94/36
HEX #ea5e24
CMYK 3/78/99/0
RGB 234/94/36
HEX #ea5e24
CMYK 3/78/99/0
RGB 234/94/36
HEX #ea5e24
CMYK 86/29/67/12
RGB 10/126/104
HEX #0a7e68
CMYK 86/29/67/12
RGB 10/126/104
HEX #0a7e68
CMYK 86/29/67/12
RGB 10/126/104
HEX #0a7e68